Best success stories are told not by the business owners but, by their satisfied clients or customers. Customer testimonials show that relationships are built and that clients or customers are willing to share a little bit of themselves to attest that a product or service has changed their lives.
Testimonials help other people relate with them and take a shot at how a product or service can help change or improve their life. You can look for the best customer testimonial videos online.
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As a mum with a home-based business, chances are you don't have access to a marketing department that can spread the word about how good your service/product is. However, with today's technology in combination with online marketing and the success of social media, customer testimonials can be used in creative ways to produce fantastic results.
Using customer testimonials not only brings life to the product or service but also creates a connection between the satisfied customer and potential customers.
Here are some tips to capture your biggest and most satisfied customers on video.
Grab the Opportunity
You don't have to wait a long time to ask. Whenever you get the chance to meet or encounter happy and satisfied customers, don't think twice and grab a videocam. It is best to capture happy customers on camera when they're most enthusiastic.
Brief and Concise
Customer testimonials need not be that long. Sharing a few points on how a product or service has impacted one's life or business and what they like most about it are some of the essential points that would make potential customers relate. Being brief, concise, and direct to the point is best.