Your mailing list is more important than anything else in direct marketing. You can write the best direct mail in the world, but if it does not go to the right people, you will lose money. This list is really important to your success. So in this article, let's look at the best mailing list you can use, starting with the best: the best existing customers.
These are the people you can send to and count on getting a response. Now, if you submit a new offer to its customers the best and get a bad response, you definitely do not want to mail the offer to others without making some significant changes – because it will not work. You can get best direct mail services from various online sources.
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Your best customers always want new things and interesting from you. They trust you and feel strongly about your company – but if something does not work with them, then it will not work with others. Even if it does not work with them, you have to note the extent to which it works, because there will be a decrease in the response when you move up to another list. The response must be strong enough to disrupt continue.
The next best list consists of occasional customers and past customers who do not do much business with you recently. At least, they've already bought from you once. People sometimes still the main list to mail to, although nowhere near as good as your best customers.
List of good response from reputable mailing house can make you a lot of money. In some ways, that the list of responses can be as good or better than occasional or past customers, or people who just ask you – although, for the most part, anyone who has contacted you usually will provide a better response.