When creating a marketing plan, keep in mind that the right marketing strategy can be different for each target market you choose. Here are some marketing methods and general thoughts on how best to use them.
Publication of events: Advertising in event magazines or on websites can make your catering business name more preferable to professional planners and other providers you may use directly or refer your services to others. You can advertise catering marketing services to attract customers to double your local leads on your website.
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Just looking at your name may not be enough for the planner to call you for their next event. However, knowing your services can only help if they are considering a shortlist for job vacancies.
As a grocery supplier, you are in a good position to get media coverage for the events you are working on, especially if you have important community events.
To get the ball rolling, they can award certain wins to the field by giving a discount on their services for the annual feast. Next, look in the press for sponsors and sellers of the event.
To work systematically at getting the press, include in your contract with the client the right to send out press releases about the event to promote coverage. These efforts should be appreciated by most customers if they catch the attention of the press. However, be prepared to remove this clause if you want the event to be made private.