It is not unusual to find thousands of free online marketing courses on the internet these days. Some are quite comprehensive, while others only cover a part or perhaps none at all. Where to start with the free online marketing courses that are available is a question often asked by beginners who wish to take up marketing as a profession or even an additional hobby.
The following list contains free online marketing courses offered by various institutions in many different fields and related topics.
Offered by: Skillshare. Intermediate topics include digital marketing strategies, SEO basics, copywriting techniques, PPC, PayPerClick, affiliate marketing, video production, social media, and much more. The beginners' course entitled "Digital Marketing Fundamentals for beginners" is taught by Jasmine Crawler. This course can be downloaded for free upon signing up as a member at Skillshare.
Offered by Coursera. Intermediate topics covered by the beginners' course are marketing strategies for businesses in the digital world, SEO basics, PPC advertising, copywriting, audio production, social media, and much more. The advanced marketing courses are also available for the advanced skill level. To become a member of Coursera, a student has to fulfill his or her first three years of a college degree or the equivalent. After this period, a student is required to clear a series of exams and complete the prerequisite course before enrolling in Coursera.
Offered by InsideSocial Media. To get to this website, all you have to do is type inside Social Media in your search engine bar and click the button "get started." InsideSocial Media provides an interactive platform where digital marketers meet industry experts and discuss the latest trends in digital marketing. This website is managed by BrightHub and provides additional services to help entrepreneurs understand and execute a sound social media strategy. It is also ideal for those who would like to explore more about the social media market in depth.
Enroll in HubSpot Online Courses. This is another online learning portal that is perfect for those who would like to be knowledgeable about a wide array of subjects. This website offers courses that are relevant to each niche and skill level. When you enroll in HubSpot online courses, you will be able to benefit from more than 50 CDs which contain topics such as how to start a blog, article marketing, how to create online videos, optimization for Google, Yahoo, Bing and MSN, social networking basics, and more. Once you complete the introductory course, you will be able to enroll in advanced courses such as keyword research for Google, the advanced conversion rate for Google AdWords, advanced Excel courses, and more.
Enroll in DYI Digital Marketing Specialization Courses. Coursera is a great way for those who are interested in digital marketing specialization. There are several interesting modules you can choose from when you enroll in this program such as how to use Google Analytics, ad copywriting for Google AdWords, and more. The good thing about enrolling in this program is that you will have the ability to receive a hands-on certification upon graduation.
Choose The Right Course. One of the most important things to do when you want to improve your PPC or pay per click skills is to choose the right marketing course. Some people think that all they need to do is make a few clicks on their keyboard and they will be able to excel in the world of internet marketing. However, you must realize that the internet is a very vast subject which requires different skills. If you do not want to waste your time with lessons that do not provide you with a solid foundation in the fundamentals of PPC or SEO, then it would be best to look for a PPC or pay per click course that provides you with a thorough introduction to the fundamentals of the different terms involved in online marketing such as landing pages, ad copywriting, web analytics, and so forth.
Upon completion of the PPC or pay per click course, you will receive a PPC Specialist certification. This is very useful especially if you are already an expert in the field of marketing. It is also a great career move as many companies prefer to hire professionals who have already achieved a certain level of expertise. These courses are affordable so you should not hesitate to take advantage of this opportunity. Take your time and research for the right course before you decide on one, as the results will be rewarding.